It came as something as a surprise

It came as something as a surprise in the fashion industry when Julien MacDonald, the well-known dress designer, teamed up with the company Intel to produce a computer bag. MacDonald made his name creating the type of dresses that major celebrities like to be seen wearing at high-profile events such as film premieres and awards ceremonies.
The computer bag, however, was not designed with such occasions in mind. Rather, it was created for the modern woman who relies on technology but hopes to look more chic than geek. MacDonald first got inspiration for the bag when he caught sight of female friends and colleagues at fashion shows, furiously typing away on their laptops. He couldn't help noticing, however, that the rather unstylish carrying cases needed to transport the machines tended to get pushed out of sight under their chairs. It was as if the women were somehow ashamed of them. MacDonald set out to change all that.
The challenge facing the designer was how to combine a 'must-have' handbag from the stylistic point of view, with the functionality required to protect expensive computer equipment. In shocking fuchsia pink, the resulting multi-pocketed 'Nappa' bag certainly lacked nothing of MacDonald's signature style.
It was stylish enough to grace the front row of any fashion show. And even those finding such a particular shade of pink a little scary were catered for ;
MacDonald also produced versions in plain black and minimalist white.